Blockchain and My Story™
Ricci Curbastro has been carrying out data collection and verification activities on its supply chain for decades; activities designed to follow its quality processes and guarantee its bottles.
It is a corporate “culture” which is still not widespread in the agricultural world, but which we have married with the certainty that it represents an added value for business processes and also for the market.
For example, Ricci Curbastro produces about 8,000 bottles of Curtefranca Rosso DOC Vigna Santella del Gröm each year which are “counted” and certified for their compliance with the Curtefranca DOC Disciplinary by Valoritalia, the company in charge of controls, this certification imposes as is obvious data collection and clarity of the processes and is applied to all the Company’s Designation of Origin wines, practically 100% of the production.
Ricci Curbastro is an estate with a great environmental sensitivity today represented by the Equalitas Sustainability certification issued with CSQA certificate; also in this case the process that led to the drafting of our first Sustainability Report (year 2017) is the result of the environmental, social and economic data collection work started some time ago. In 2013 we were also among the first companies certified ISO 14064-1: 2006 for their carbon footprint, the data collection work for the certification had started in 2010. These activities led to the recognition of the Ecofriendly Wine Award Buoni d’Italia and TCI Touring Club Italiano for the years 2014, 2015, 2016, 2017, 2018 and 2019.
From 1 August 2018 Ricci Curbastro is an organic company having completed its three-year conversion path, certification by Valoritalia. The Santella del Gröm vineyard will complete the conversion to organic route on 1 August 2019.
With this in mind, the collaboration with DNV GL was born, aimed at making certain elements of our story telling certain and verified through My Story™ and Blockchain technology, which nevertheless characterize our Curtefranca Vigna Santella del Gröm and which are flanked by regulated and volunteers certifications mentioned above.
For example: Ricci Curbastro is a family with eighteen generations of tradition, a cellar existing at least since 1814, which it had already labeled bottles of wines since 1885, registered in the Unioncamere Register of Historic Companies as operating since 1885, Ricci Curbastro declares an average production of 8 tons/ha of grapes, a yield of 68% and a maturation in barriques of at least 18 months for Santella del Gröm, this wine is produced from the 1983 vintage and over time obtained numerous awards (for example the Due Bicchieri Gambero Rosso in 2018 and 2016, Three Stars and 90/100 Veronelli in 2016 and 2015).
All these elements of the history of the company and of this wine are usefully ensured by the techniques of Digital Assurance avoiding to confuse reality and legend as often happens in the stories of wine, involving the consumer to better know what he buys not only based on trust in the brand company or in the Denomination but also by combining information already present in the product certification with others more related to its corporate history, making them usable with a simple access already in front of the shelf via smartphone thanks to a QRCode and immutable thanks to blockchain technologies.
The advantages are yet to be fully verified as the project is in its infancy on the market, and this is the reason for the partnership with DNV-GL, but making the information secure will only strengthen our story telling and make it credible by increasing the perception of the quality product, combining tradition and innovation once again, two essential elements in corporate and human history.